About Us

Message from Directors

Welcome to Sheeba Group on Companies' website.

This website is a reflection of our journey over the past 20 years and the company's strategy to become the one stop shop for peoples everyday needs.

Everyday we strive to provide our customers with the best products from all around the world at unbeatable prices. We stand by brands that are world leaders in their respective industries and offer their products at our store. It is our aim to offer a wide selection of products to our customer along with excellent after sales service and warranty contracts.

Our staff of over 50 people are available to assure that all our customers' receive the best service and assistance for our entire product range. Our employees have been with us for years and have contributed to our growth and prosperity over the decades. Under our direction, they have been a major driving force towards our success. It is because of these factors that we have been able to sustain a steady stream of repeat customers from all around the world.

Our more recent ventures have allowed us to explore other industries which include the food stuff and the leather goods industry. We now have a strong hold in the import and export of foodstuff and retail of finished leather goods. Please visit our other pages for further information on these businesses.

We would like to take this opportunity and thank you for your support. We hope you choose us for all your electronics and home appliance needs in the future. It has been our pleasure to serve you and we hope we can continue to do the same.


Management Team

Mr. Babu Jethani, the managing director of the company has been the driving force of this organization. He established Sheeba General Trading in 1992 with a vision to create a business that offers the best consumer electronic products at affordable prices. Over the past 20 years, Sheeba General Trading has become synonymous with excellent customer service, unmatched prices and quality products. He always wanted to grow and explore different industries which lead him to the food stuff and finished leather goods industry. Under his management, the company has experienced exponential growth and continues to move forward.

Mr. Naresh Bhagchandani, the General Manager, assists the MD with the day-to-day management of the business. He has been with the company for over 17 years and has been a major player in it's growth and prosperity.

Mr. Lal Jethani, the Procurement Manager, is responsible for the supply chain management. He has been a loyal employee of the company and contributed to it's success over the years.

Mr. Gopal Goyal, the Finance Manager(Chartered Accountant), is responsible for over looking the day-to-day accounting and financial transactions. His expertise in this field has allowed the company to stay focused on cost cutting without compromising on quality.

Mr. Anand Desi, the Food Stuff Division Manager, is responsible for all the activities under this business unit.