About Us

Background

Sheeba General Trading, established in 1990 has earned a reputation of the most well equipped store for all consumer electronics and luxury products at competitive pricing with the added benefit of a customer friendly environment.

We strive to provide the latest technology and luxury brands at affordable prices to all our customers. Our core competency is our customer relationship. We have built a trust with our everyday consumer, which has provided us with regular business for over two decades.

Sheeba General Trading is now known as the one stop shop for all. We are retailers from consumer electronics, mobile communications, home appliances, office equipment, and luxury goods such as perfumes and watches from brands around the world.

Our target market ranges from all age groups to all genders. We provide to the needs of our younger market by stocking all brands of gaming consoles and games. Latest gadgets ranging from cell phones, laptops, tablets, cameras etc. We also hold various brands of home appliances and electronics for day-to-day convenience. We also stock a huge array of luxury brand perfumes and watches for men and women at affordable prices.

We strongly believe in great customer service and work towards the same. In doing so, we offer extended warranties and special offers that are provide by our suppliers and product manufacturers. We also offer home delivery service and installation of large consumer electronics such as Air Conditioners, Washers and Dryers, Television Systems etc. Our staff of over 50 people is educated about the products sold at the store and is available for any questions or concerns you might have. We hope to retain our business by being the best in the business and hope to attract new customers in the future. Visit us 7 days a week and we are sure you will find something that suits your needs and your budget.

Given our consistent growth, we have branched into two other fields:

  1. Fashion Industry – "Niesh" Boutique feeds the need of a new age woman looking to stand out of the crowd. We create accessories that can easily be paired with an outfit to create a look of elegance. We carry the highest quality of leather goods sourced from China and designed By Mrs. Sheeba Jethani. We carry a great selection of shoes, handbags and jewelry that can add a splash of color to anyone ones wardrobe. Our specialty is the hand made clutches created by our in house creative direction. Each of them is one of a kind and is never mass-produced. Apart from these she also creates photo frames and wall clocks that are truly a piece of art.
  2. Import and Export – We have ventured into this industry with great success in trading foodstuff commodities such as Sugar, Spices, Dry Fruits, all types of Grains and various other commodities. For further information regarding this business please contact us on +971-4-2254140.

What sets us apart

At Sheeba, we strive to provide the highest level of customer satisfaction by offering the best range of products and services. We have implemented quality management practices along with an exceptional supplier chain and customer service support.

What sets us apart is our after sales customer service along with our flexibility to change our strategy and systems. Our loyal customers and constant support from the community has helped us excel in this highly competitive market.

We have encountered several milestones in our 20 years of business, which we have managed to overcome with our operational efficiency and excellent management of human resources. Our strength has been the heart-warming testimonials of loyal customers that has taken us from strength to strength